About/Brand

Brand and logo

Everything needed to write about TOSWO or build something that carries its name: the logo in every form, the colours and what they mean, the type, and how not to use them.

Download the brand kit (.zip)Jump to the logo

The logo

The mark is a soft square with a crossed glyph cut out of it: two bars held by one stroke. It reads at any size and carries the name on its own. The wordmark is set in bold capitals with generous spacing and is drawn as outlines, so it looks the same everywhere.

Logo

Mark with the wordmark. The default lockup: footer, documents, presentations, press.

Proportion 3.7 : 1

For light backgrounds

For dark backgrounds

Stacked logo

Mark above the wordmark. Square and tall spaces, covers, merchandise.

Proportion 1 : 1.3

For light backgrounds

For dark backgrounds

Mark

The mark alone. Site header, app bars, favicons, anywhere the name is already near.

Proportion 1 : 1

For light backgrounds

For dark backgrounds

Wordmark

The name alone, outlined so it needs no font. Use when the mark already appears nearby.

Proportion 5.2 : 1

For light backgrounds

For dark backgrounds

App and profile icons

The mark on a rounded tile. Use the ink tile as the default app icon.

Ink tileDefault app iconSVG

Lime tileSocial profiles, stickersSVG

White tileOn dark photographySVG

Space and size

Clear space

Keep an empty margin around the logo equal to half the height of the mark. Nothing else, no edge of the page and no text, enters it.

Minimum size

Version	Smallest	Usual
Mark	16 px / 5 mm	24 to 40 px in a header
Logo with wordmark	96 px / 25 mm wide	120 to 200 px
Stacked logo	64 px / 18 mm wide	96 px and up
Wordmark	64 px / 18 mm wide	90 px and up

Below the smallest size use the mark alone.

Using the logo

Do

Use the black logo on light backgrounds and the white logo on dark ones.
Use the files as they are. Scale proportionally.
Place it on a calm, solid area with enough contrast.
Write the name as TOSWO, in capitals. The full name is "To Save The World".

Do not

Redraw, stretch, rotate, outline, add shadows, gradients or effects.
Change the colours or put the logo on a busy photo without a solid panel.
Rebuild the wordmark in another typeface or change the spacing.
Use the logo in a way that suggests TOSWO endorses a product, a company or a political position.

Colour

Ink and paper carry the brand. Lime is the single accent: it marks the one thing to do on a dark screen. On light screens the same role is played by Moss, because lime does not read on white.

Ink#0B0C0ARGB 11, 12, 10Text on light, dark backgrounds, the logo on light

Paper#F2F3ECRGB 242, 243, 236Light backgrounds

White#FFFFFFRGB 255, 255, 255Cards on light, the logo on dark

Lime#D6F23CRGB 214, 242, 60Primary action and highlight on dark. Never as text on light.

Moss#2F4F05RGB 47, 79, 5Primary action on light

Stone#9FA393RGB 159, 163, 147Secondary text on dark

Risk level colours

The five levels of the AI risk monitor each have one colour, running from calm to critical. A level is always shown with its number and name; colour is never the only signal.

1Calm

green. No unusual behavior or outages detected across monitored systems.

Fill: #2EAE4F
On light: #1F8A3B
On dark: #34D058

2Guarded

yellow. Isolated anomalies under review. No confirmed harmful behavior.

Fill: #F5C400
On light: #9A7400
On dark: #FFD60A

3Elevated

orange. Confirmed anomalous behavior in at least one widely used system.

Fill: #F28A00
On light: #C25E00
On dark: #FF9F0A

4Severe

red. Multiple confirmed incidents or behavior spreading between systems.

Fill: #E5352B
On light: #C4161C
On dark: #FF453A

5Critical

dark purple. Widespread loss of control. Follow Day Zero guidance.

Fill: #6B2FB3
On light: #4B1D7A
On dark: #9D6BFF

Status colours follow the same family: Normal is green, Degraded orange, Anomalous behavior violet, Outage red.

Typography

Interface and text

Inter

Weights 400, 500, 600 and 700. Headings are tight (letter spacing −2% to −4%), body text is 15 to 18 px with a line height of 1.5.

Data, codes and timestamps

JetBrains Mono

For tracking codes, times, hashes and API paths. Never for paragraphs.

The wordmark itself is not set in a font: always use the supplied file.

Surfaces and shape

Dark first. The site opens in the dark theme; light is a full alternative, never an afterthought. Every colour above has a light and a dark value.
Rounded stages. Large panels use a 32 px radius, cards 24 px, buttons are pills.
Glass. Headers and floating elements are translucent with a soft blur, so the page shows through.
Evidence over decoration. Charts show real data only. Where nothing was measured, they show nothing, never a calm colour.

Name and voice

Boilerplate

TOSWO (To Save The World) is a small company founded in 2018 that builds custom AI and software and offers products by subscription. It also runs an open AI-risk program: a public, citable record of AI incidents, a live AI risk monitor, and preparedness guidance for the day AI-dependent systems fail. Its risk data is free to cite with attribution.

Tone

Plain and exact. Say what was reported, by whom, and how sure we are.
Calm, never alarmist. Urgency comes from the evidence, not from adjectives.
Independent. No sponsor names, no product endorsements.

Files

What	Notes
SVG logos, marks, wordmarks and icons	Vector, scale to any size, wordmark outlined
PNG: logos at 1200 px, marks at 512 px	Transparent background
App icons: 32, 192 and 512 px, Apple touch icon 180 px	Ink tile with lime mark
Open Graph image 1200 x 630	Link previews on social networks

Download everything (.zip)

Questions, press requests or a use that these rules do not cover: write to us through the contact page.